Hi, I'm Mari 👋🏼
Creative Strategist & Artist Development Mentor at Nieuwe Groove.
I work with independent and emerging artists on positioning, creative strategy, and audience growth. My experience spans A&R and content marketing for artists such as Dirty Freud, Sofi Bonde, Vozz Rich, and many others. I’ve also worked on media partnerships (Audacy/CBS Radio), brand sponsorships, and production & campaign management with Zimmerman/Omnicom Media Group.Currently, I’m a Groover mentor and music curator (+90 artist feedback). My latest research explores curation and creative autonomy in algorithmic environments.Background
MSc International Music Business | Rennes School of Business (2026)
BSc Communication & Marketing | University of Miami (2017)If you’d like to explore working together, share a bit about your project and goals, either by email or by booking a call.